05 Apr Craft 1861 Extends Global Sports Partnership Portfolio Into Motorcycle Racing
Pramac Racing – Craft 1861, the all-natural CBD wellness innovator, has announced two exclusive performance-based partnerships in professional motorcycle racing, with FIM MotoGP™ World Championship commercial rights holder Dorna Sports and MotoGP™ team Pramac Racing.
As the Official Wellness Partner to both MotoGP™ and Pramac Racing, one of the sport’s most successful independent teams, Craft 1861 will play a crucial role in the physical and mental wellbeing of the athletes and staff, monitoring and working towards improving performance for the whole team throughout the 2022 season and beyond.
Founded in 2017, Craft 1861 is a world leader in the research, development, technology, and manufacturing of hemp-derived CBD products. Forged by a group of passionate individuals, Craft 1861 uses ethically sourced natural ingredients and rigorous testing in its mission to help improve and restore wellness for all.
Interacting with the body’s metabolic and neural receptors that regulate pain, the immune system, memory, stress response and other functions, Craft 1861’s products function to sharpen human performance in high-pressure environments, such as in MotoGPTM.
Co-Founder and Chief Revenue Officer of Craft 1861, Eric Lujan said: “As a diehard fan of MotoGP as well as being a motorcycle enthusiast, I am thrilled to partner with Pramac and MotoGP to elevate the well-being, recovery and performance of these incredible athletes and the wider teams.”
The new partnerships signify the continued development of the rising CBD industry. Craft 1861’s brand presence is expanding globally, with features across the league’s event, television and digital advertising.
Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports commented: “We’re delighted to begin this ground-breaking partnership and it’s an honour for us to welcome Craft 1861 as MotoGP™ Wellness Partner. We look forward to working with such an innovative brand with so many shared values showcased in their mission statement and their products, and to seeing the Craft 1861 brand trackside in MotoGP. And of course, in terms of content, we’re excited to see what we can create together as this new collaboration begins!”
Paolo Campinoti, CEO of Pramac commented: “We are thrilled to announce this new multi-year partnership. We believe that with Craft 1861 as Wellness Partner we can build a strong and lasting relationship based on shared values. We share the same vision as Craft 1861 of an innovative future with people as a focal point.”
To find out more about the partnership, including the scientific benefits of Craft 1861, please visit to https://www.craft1861.com/.